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Read our comprehensive forecast on recruitment trends for 2015, across a range of market sectors and disciplines. Download the Eden Scott Recruitment Market Insight Report 2015.

Have you made the decision to change your job this year? You’re not alone, according to industry statistics, 37% of people plan to start a new role in 2015.

So how can you stand out in a crowded job market? Read this article to find out.

As the Scottish food industry continues to thrive, export revenues are booming and expected to reach £12.5 billion by 2015. Great news for the economy, Scottish food brands are now receiving worldwide recognition.

A brand is an intangible asset that differentiates a company from its competitors. For years marketers have been measuring brand equity, striving to improve it in order to gain market share and encourage consumers to choose their brand over everyone else’s.

As the war for talent intensifies, businesses are looking at methods to create and define their employer brand. An employer brand can be defined as the intrinsic attributes which communicates company culture, its presence, position and quality, in order to attract the best talent in the market and to retain employees in the business.

When you are trying to persuade an employer to offer you a job, you need to be really good at communicating your strengths. Think of this as marketing yourself as a product by packaging up and presenting yourself in a way which will be attractive to your target market.

The Scottish recruitment market is in growth mode. With business confidence returning to employers, opportunities are opening and companies are looking to welcome new talent.

Not another bland “how to write a CV” article, Paul Buchan from Eden Scott shares his advice on how to ensure recruiters take notice of your application with an eye catching CV.

It’s great to see Scotland’s food and drink industry continuing to flourish. Whilst the Scottish Food & Drink fortnight is underway, celebrating the best that Scotland’s food larder has to offer, it seems apt to reflect on the success of the industry in recent years.

I attended the excellent 3rd National Business Convention yesterday, delivered by SCDI and The Federation of Small Business.

The Scottish food and drink industry is flourishing. As recently highlighted in The Grocer magazine (1 June 2013), Scotland’s Food and Drink industry is set to reach its target revenue of £12.5 billion by 2015. Since 2007, there has been a staggering 28% increase in Scottish brands being purchased throughout the UK, along with a 63% rise in global exports.