A brand is an intangible asset that differentiates a company from its competitors. For years marketers have been measuring brand equity, striving to improve it in order to gain market share and encourage consumers to choose their brand over everyone else’s.
As the war for talent intensifies, businesses are looking at methods to create and define their employer brand. An employer brand can be defined as the intrinsic attributes which communicates company culture, its presence, position and quality, in order to attract the best talent in the market and to retain employees in the business.
Get ready, 2015 Graduates – your future awaits. Whether that’s a future of internships, experiencing other cultures, or as yet to be decided, your final year of University is the time to get this all under way. It might feel intimidating – adding more to the to do list than simply “pass 4th year” is a troubling prospect, but having the future you want depends on what you do now. What will it hold for you?
When you are trying to persuade an employer to offer you a job, you need to be really good at communicating your strengths. Think of this as marketing yourself as a product by packaging up and presenting yourself in a way which will be attractive to your target market.
The Scottish recruitment market is in growth mode. With business confidence returning to employers, opportunities are opening and companies are looking to welcome new talent.
Not another bland “how to write a CV” article, Paul Buchan from Eden Scott shares his advice on how to ensure recruiters take notice of your application with an eye catching CV.
I attended the excellent 3rd National Business Convention yesterday, delivered by SCDI and The Federation of Small Business.
I recently had the pleasure of attending the “Creating Scotland’s Sustainable Future” seminar, hosted by Robert Carr, Chairman at Anderson Strathern and organised by Robert and Catherine Hokin of EcoConnect.
Focusing on Green Industry and City Infrastructure, the evening highlighted how industry, academia and government must all work together to address demographic, economic and environmental challenges.
With recent reports highlighting that the UK economy has thrust itself back into growth mode, avoiding a much dreaded triple dip recession, Eden Scott are delighted to announce job market growth after an exceptionally busy January 2013.