Senior Sales and Marketing Consultant, Sally Rae, is an expert when it comes to the hospitality industry. Sally combines 25 years of experience with a strong portfolio of contacts, and is passionate about finding hospitality stars at every level of their career, from Sales Co-ordinators right through to Director of Sales.
Read our comprehensive forecast on recruitment trends for 2015, across a range of market sectors and disciplines. Download the Eden Scott Recruitment Market Insight Report 2015.
Have you made the decision to change your job this year? You’re not alone, according to industry statistics, 37% of people plan to start a new role in 2015.
So how can you stand out in a crowded job market? Read this article to find out.
Digital. It’s constantly evolving and as we approach the end of another transformational year for the industry, we begin to look forward and forecast what’s in store.
I recently had the pleasure of attending an event hosted by IPA Scotland for a discussion on the interactivity of brands and how the modern day consumer can be transformed from an idle observer into an active participant.
Your business needs to make money. Better still, your business needs to make a profit.
Sales, love it or hate it, lies at the heart of your business. Success stems from the strength of your sales team. Hiring weak sales people will yield weak results. Finding a good sales person can be complex, and recruiting them even harder, therefore here are our top 5 tips to help you get the best money making team on board.
A brand is an intangible asset that differentiates a company from its competitors. For years marketers have been measuring brand equity, striving to improve it in order to gain market share and encourage consumers to choose their brand over everyone else’s.
As the war for talent intensifies, businesses are looking at methods to create and define their employer brand. An employer brand can be defined as the intrinsic attributes which communicates company culture, its presence, position and quality, in order to attract the best talent in the market and to retain employees in the business.
Get ready, 2015 Graduates – your future awaits. Whether that’s a future of internships, experiencing other cultures, or as yet to be decided, your final year of University is the time to get this all under way. It might feel intimidating – adding more to the to do list than simply “pass 4th year” is a troubling prospect, but having the future you want depends on what you do now. What will it hold for you?
When you are trying to persuade an employer to offer you a job, you need to be really good at communicating your strengths. Think of this as marketing yourself as a product by packaging up and presenting yourself in a way which will be attractive to your target market.
The world of social media in business is changing, CMO’s, CEO’s and boards of directors across the globe are asking more questions, asking ‘why’ should we be on social media, what is the value, how do we measure ROI? As the market continues to mature, the frequency and the need for of this type of questioning will increase. Indeed a study by Google Wildfire and Ad Age highlighted that the top two concerns for senior business leaders are social media engagement and measurement.
So, what is social media measurement all about?