Social Media Experience Required: How to Get It
Social media has revolutionised not only the way we interact, but also become an invaluable business tool.
With businesses realising the power and potential of social media, 38% of companies will be increasing their social media investment in 2013 (Econsultancy), what are the key characteristics required by candidates? Many marketing roles now request social media experience as a prerequisite. Here are our five top tips on how to get started in social media.
1. Become a Social Media Super User
You may be great at keeping up with your friends on Facebook; however you need to understand all of the available platforms to succeed in social media. Use them on a regular basis to engage with people you know, as well as enhance your presence online. This will help you fully understand how a business could use each network.
Here are some of the networks to familiarise yourself with:
2. Start a Blog
Blogs are a great way to build your personal brand. Social media is about interacting with people, so showcase a piece of your personality or your passions on your very own blog. Whether you have a flair for creating unique and interesting food recipes, or passionate about renewable energy sources, share your insights, experience and knowledge with the world.
To be considered as a serious social media professional, you’re going to have to get your name out there. Use services like MeetUp and EventBrite to see what social media seminars are happening in your area.
Connect with other social media professionals on LinkedIn. They will often share the latest articles to their network, as well as share any social media jobs that are currently available. Don’t leave it there though, search for social media specific groups on LinkedIn and engage in the discussions within them. You’re going to need to be proactive if you want to work in social media.
4. Keep Learning
So the social media space is constantly evolving. In order to keep up, make sure to subscribe to the various specific social media blogs and spend some time each day reading the latest news on websites like Mashable, Social Media Examiner and Ted.
5. Search and Apply For Jobs With Social Media
The majority of social media roles are promoted using the various platforms available. Follow relevant companies and recruitment consultancies on Facebook and Twitter to be the first to know about the roles and apply directly.
Update your profiles and include the professional facing ones on your CV. Many hiring managers will want to see these before inviting you in for an interview, therefore if you have a great looking LinkedIn profile with a myriad of recommendations – then include it on your CV.
Social media is fast paced, dynamic and very rewarding; build communities, build brands, and build great companies. Enhance your career with social media.