Struggling to attract top candidates to your organisation? You may need to review your company's recruitment techniques. 

HR and talent acquisition teams can make small changes that will make a big difference to their performance. 

Based on our recruitment specialists' expert advice, here are some steps to take to enhance your recruitment techniques in 2023.
 

Improve your interview process 

When holding an interview, consider the experience from the candidate's point of view.

Does it take a long time for you to review applications? Do you take weeks to respond? Do you send out last-minute interview invitations? Is the whole process more drawn out than it needs to be? 

The interview process is a reflection of work life at your company; if the experience is a negative one for a candidate, they are unlikely to accept a position, even if the offer is competitive.

Given current market conditions, candidates have various options when it comes to their careers, and the process can move at pace. The longer the process takes from CV screening to interview, the higher chance there is of losing candidates to another faster-hiring company.
 

Quick apply 

With tens if not hundreds of competitors vying for candidates' attention, companies with a lengthy application process will turn applicants off. 

Make it easier for candidates to apply to your vacancies - turn on the 'quick apply' function on recruitment sites like Indeed and LinkedIn so that candidates can quickly upload their CVs.

Don't duplicate information in the application form that you would usually find on a CV. You will frustrate candidates by asking them to complete their career and education history twice.
 

Develop a network for future vacancies

If you're struggling to fill roles now, chances are this will be a problem in the future, too. Address the issue directly by investing time in developing a talent pool. 

You can host webinars, hold in-person industry events or write engaging and helpful content to nurture your network. That way, when the time comes to fill a new vacancy, you will have a selection of talented candidates to choose from. 
 

Opt for video screening

Forget meeting up for a coffee or inviting a candidate into the office - that takes valuable time out of their day and yours. Instead, use a brief video call to screen candidates - have a quick chat (and we mean quick!) to find out if they're a good fit.

You can meet in person or hold a longer video interview if the candidate is suitable. That way, no one's time is wasted.
 

Encourage reviews 

Websites like Glassdoor can help you build a good employer reputation. It's worth encouraging employees to provide feedback on these platforms. 

Take a look at these tips on how to improve your Glassdoor reviews.
 

Remember, the interview isn't about you 

While the interview is a good opportunity to promote your workplace culture, it isn't a chance to monologue. 

One candidate recently told us about an experience where the interviewer spent most of the time talking about the organisation's strengths - meaning she struggled to discuss the value she could bring to the role. 

Ensure your candidates feel respected and heard during the interview, or risk them going elsewhere.
 

Work with an outsourced recruitment specialist 

Good recruitment consultants like Eden Scott understand how to attract the best applicants to your organisation. 

By nurturing networks of talented professionals, we always have a rich pool of candidates to draw from. 

We also act fast, meaning we can quickly hire skilled employees without wasting your time or theirs.
 

Next steps 

Would you like support to improve your recruitment techniques? Speak to the team at Eden Scott.