Their values represent the fundamental beliefs upheld by the business. These values serve as a guiding compass, directing the brand's narrative, actions, behaviors, and decision-making processes as they strive to achieve their vision. The company is driven by the principles of "People First, Solutions for All - Powered by Purpose."
From the moment of its establishment, the business has remained unwavering in its commitment to its purpose. Their primary focus is on assisting individuals in Scotland and beyond to acquire homes and save for the future through uncomplicated financial products. They take pride in providing these services in a reassuring and amicable manner, staying true to their foundational mission.
The organizational culture of the company revolves around being friendly, inclusive, and open, fostering an environment that actively encourages employees to bring their authentic selves to work. Their culture is supported by an Employee Values & Behaviors framework that underscores kindness, ambition, and purposefulness as essential attributes within the company.