Marketing Coordinator PT
Eden Scott is delighted to be working with Floors Castle, situated in the scenic Scottish Borders town of Kelso to recruit a part time Marketing Coordinator - three days per week on a permanent contract.
Floors Castle is the largest inhabited Castle in Scotland and home to the Duke and Duchess of Roxburghe. As well as a family home it is a major 5 star visitor attraction with outstanding gardens and one of the most romantic and iconic buildings in Scotland.
The Duke and Duchess are closely involved in the business and their personal interest and direction adds to the visitor appeal and creates a dynamic and unique heritage brand.
Floors Castle is operated with a sympathetic, commercial focus with continuing investment in new features to create a must-see destination both for visitors and local residents.
New developments in the renowned walled garden have been established and further exciting projects are planned centred on the gardens and adjoining woodland.
Food is a key part of the business with cafes and a deli with special menus and food to go produced in the Castle kitchen.
Their team of people make the difference and it is their dedicated team with their passion, knowledge and friendly attitude who ensure their visitors enjoy an exceptional experience.
The role of Marketing Coordinator will be very varied and will take the lead all aspects of Marketing including traditional & digital marketing, website & analytics, PR & communications and internal marketing updates.
Be responsible for the control of the marketing budget.
Create and implement an overall marketing strategy to include target markets, objectives, promotional activity, measurement of work and associated costs
Liaise with the internet marketing agency to ensure that website is optimised in search engines at all times.
Present website statistics.
Increase the CRM database of suitable target customers and maintain contact and effective business relationships, within GDPR.
Manage the Floors Castle Blog and update and manage the website with relevant news, images, information and price changes.
Be responsible for design and branding of any promotional production of leaflets, flyers, and brochures. Controlling the use of the Floors Castle (Roxburghe Estates) Brand and for overseeing the production and distribution of all promotional material ensuring it targets the desired markets.
Coordinate all on-line and print advertising in local/national press and trade publications including copywriting and image selection.
Organise local brochure distribution.
Organise and control picture library images and distribute as necessary.
Manage the public relations of The Business, internally, locally and nationally including writing and send out of press releases Any PR outsourcing and costs to be agreed by the management team.
Produce and send regular e-shots to various target market groups including day visitors, groups, events etc.
Plan & organise specific marketing collateral for trade shows and events to show case facilities to relevant market sectors.
Organise customer questionnaires/ surveys and collate/distribute relevant information.
Represent the estate at tradeshows, networking events and seminars.
Key skills and experience required
Applying candidates should have a CV that details at least three years proven marketing experience ideally in the travel trade/tourism industry or similar.
Excellent salary dependant on skills and experience is on offer circa £25k pro rata for three days plus various generous company benefits in order to secure the right candidate.
Benefits include generous employer pension contribution of 11.6% (employee 5.8%) 23 days holidays plus bank holidays and an annual bonus.
Eden Scott are dealing exclusively with this client on this vacancy so please submit your CV on line in word format with salary expectation or to firstname.lastname@example.org