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Head of Market Analysis and Research

Edinburgh
£50,132 - £58,089
Permanent

Eden Scott is delighted to be working in partnership with Heriot-Watt University named International University of the Year by the Times and Sunday Times Good University Guide 2018.

Heriot-Watt University has a rich heritage and an established reputation as a leading research-led university and provider of education around the world with five global campuses in the UK, Dubai and Malaysia and scaled-up on-line learning around the world.

The University is truly distinctive in its global structure, offering students access to education and research across the group and unparalleled opportunities for mobility during their study and research.  With some 28,000 students in total, the University works at the frontiers of global educational delivery. 

In research, Heriot-Watt University is world renowned for research in areas as varied as photonics, additive manufacturing, quantum technology, signal processing, robotics, AI, petroleum engineering, actuarial and financial mathematics, translating and interpreting, logistics and business education. Their results firmly place them alongside the UK’s best in their core disciplines of science and engineering, business and management, languages and design with Heriot-Watt University ranked 1st in Scotland (9th in the UK) for research impact.

An exciting opportunity has now arisen as Head of Market Analysis and Research.

Reporting into the Executive Director of Global Marketing and managing a remote team of two in Malaysia and Dubai this post joins the Communications, Marketing, Student Recruitment and Admissions Team who are at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences. 

Overall Purpose of the Role

The Head of Market Analysis and Research at Heriot-Watt University is an exciting new post – designed to inform, drive and deliver at the heart of the university’s global programme portfolio development and recruitment strategy.

Working with a wide range of senior stakeholders across the University, you will provide a range of management information and business intelligence frameworks and tools to equip faculty and marketing and recruitment staff across our global campus footprint with the insight and foresight they need to deliver portfolio sustainability and growth.

Passionate about data and its power to drive effective decision making and strategy, you will have exceptional analysis, market research and persuading and influencing skills and will work across a matrix of teams collaboratively and with a shared sense of common goals and purpose to drive forward effective strategy for the institution. 

The successful candidate will have exceptional knowledge of University sector challenges and opportunities as well as advanced analysis skills utilised in a higher education context. Experienced in the use of both qualitative and quantitative market research methodologies as well as statistical analysis skills, you will be comfortable working independently and with wider virtual teams to deliver individual tasks and wider projects.

You will be strategic in your approach; being able to influence senior decision makers through the ability to unlock the stories behind the data and establish how it should inform strategic decision making. Resilient yet structured in your work, you can work under pressure and to tight deadlines whilst ensuring priorities are aligned to strategic imperatives.

Key duties and responsibilities

  • Develop and implementation of a framework for programme/course portfolio review, development and annual health check.
  • Framework for annual pricing, entry requirements and equivalencies review to be delivered in partnership with student recruitment teams
  • Framework and tools to deliver brand tracking – delivered with relevant teams across marketing and communications.
  • Framework and tools to deliver competitor analysis, tracking and monitoring.
  • Co-develop (with Planning team) effective range of Management information dashboards to monitor reputation and recruitment progress.

Key Deliverables

  • Develop and implementation of a framework for programme/course portfolio review, development and annual health check.
  • Framework for annual pricing, entry requirements and equivalencies review to be delivered in partnership with student recruitment teams.
  • Framework and tools to deliver brand tracking – delivered with relevant teams across marketing and communications.
  • Framework and tools to deliver competitor analysis, tracking and monitoring.
  • Co-develop (with Planning team) effective range of Management information dashboards to monitor reputation and recruitment progress.
  • Support Global Marketing and Recruitment team in delivery of Global Marketing metrics dashboards and associated reporting tools.
  • Effective line management of 2 associated Market Analysis posts – located at our Dubai and Malaysia campuses – working closely with respective Heads of Marketing for each campus to agree priorities and key deliverables.
  • Lead presentations and facilitate discussions with University Executive and Court regarding future market positioning and portfolio development.

Key skills required:

  • You will ideally be working/have worked in higher education and/or have in-depth knowledge and understanding of the environment and current challenges.
  • Experience in a Scottish and/or global higher education environment would be an additional advantage.
  • You will have worked as part of a broad team to deliver wide reaching analysis and be able to provide evidence of its impact at a strategic level. Experience in development of relevant MI and BI tools and dashboards will be key, as will knowledge of the latest reporting tools and their use. 
  • You must be a confident and effective leader, able to influence at the highest level of an organisation. You should hold a degree and ideally a professional qualification in Market Research and/or analysis.
  • In depth knowledge and experience of product portfolio analysis and development
  • Experience of monitoring organisational performance in Higher Education – both reputation and recruitment
  • Able to build strong relationships and shared plans with a wide range of stakeholders
  • Be a self-starter with the ability to successfully manage multiple priorities in a complex, global environment
  • An excellent understanding of the global higher education market
  • Experience of commissioning market research and insight – both qual and quant
  • Experience and evidence of influencing strategy and direction of travel through work with senior leaders
  • Strong understanding of and ability to analyse large volumes of statistical data using relevant tools e.g. SPSS
  • Superlative written and verbal skills as well as strong presentation skills
  • An approach to the role which is resourceful, creative and results oriented with high energy and a positive attitude.

This vacancy is based at their beautiful campus just outside Edinburgh and offers an excellent competitive salary dependent on experience range £50,132 - £58,089 with significant company benefits which include a package of over 40 days annual leave, employer pension of 19.5% and many more benefits. Re-location package also available and flexible working considered to secure the right candidate.

To be considered for this exciting opportunity with a truly best in class employer where you can make an impact in their market research, please submit your CV on line clearly stating salary expectation or to sally.rae@edenscott.com and for an informal chat or to receive the full role information pack and job description please call Sally on 0131 550 1138.

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