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Head of Marketing & Communications

  • Edinburgh
  • £42000 - £45000 per annum
  • Permanent

Eden Scott is delighted to be working with Dynamic Earth, launched as a public science engagement centre in 1999 as a Millennium project. Since then, over 5 million people have come through their doors in their iconic centre close to the bottom end of The Royal Mile in Edinburgh.


Their location beside Arthur's Seat and The Crags is very deliberate. In the centre, they showcase many important aspects of earth science and encourage visitors to experience some of these items for real.


Currently they engage with about 250,000 people a year, the largest number of which experience them at the 5* rated centre. Over a couple of hours visitors can learn about volcanoes, feel the ground move like an earthquake, touch a glacier, walk in The Rainforest and dive to the bottom of the oceans via their much-loved public exhibition galleries. They also have one of the most advanced planetariums in the whole of Europe.


An exciting opportunity has arisen to join the team in the role of Head of Marketing & Communications, this role will bring their mission to life by repositioning Dynamic Earth as a Scotland-wide Earth science engagement charity. With a bold new brand, you will lead the development and delivery of the Marketing and Communications strategy and operational plans.


The role requires a solid understanding of strategy execution, brand articulation, campaign planning and technical marketing excellence.


You will push for new innovations and better ways to reach and engage with their audience.


You will focus on driving measurement and efficiencies across all their channels, improving content, storytelling and brand recognition to achieve their strategic priorities and targets.


Key responsibilities include:
Create and oversee production and delivery of intergrated marketing campaigns to meet visitor numbers, school bookings, income targets and deliver audience development objectives. Lead on the development and implementations of their approach to media buying and channel management to optimise the use of their channels, whether owned, earned or paid.
As the strategic lead for communications and public relations, you will create compelling brand stories that connect with organisations, platforms and networks to build awareness and further their influence and reach. This includes national and local press, influencer networks, TV and radio, celebrity endorsements, etc.
Celebrate their values by understanding their brand proposition and positioning framework to help change attitudes to Dynamic Earth that drive people to engage with us. You will maintain their brand integrity and ensure organisational-wide adherence to their brand guidelines. You will articulate and develop key messages to reflect their charitable purpose, science credibility, the experience they offer to the public and the impact they make.
Oversee the development and growth of their digital marketing and communication approach through the evolution of their website content and by maximising their impact through social channels. Drive organic growth through SEO, affiliate programmes, influencers, email marketing and digital advertising opportunities to achieve greater customer reach and value for money.
Lead on audience development activities to attract, retain and cultivate a repeat engagement model with existing and new audiences. Oversee and analyse audience demographics and feedback using surveys, analytics and other tools to better understand their audiences and their motivations. Develop data-driven audience insight and metrics to identify new business opportunities, improve customer journeys and enhance decision making and planning of targeted marketing and communication activities.
Provide professional leadership and direction for the Marketing and Communications function, ensuring the team has the expertise and skills needed to deliver proactive, high 1 2 3 4 5 6 12 quality marketing services drawing on external best practice. Manage key relationships with marketing and PR agencies, as well as freelancers to make sure they receive good value for money and excellent results.
Foster strong, collaborative working relationships with colleagues across all departments at Dynamic Earth, ensuring teams receive professional marketing and communication advice and support to meet their organisational goals and targets. You'll also play an active role in their Extended Leadership team - building new ideas and better connectivity between function heads and their departments.
Agree annual marketing budgets and operational plans with the Director of Fundraising and Marketing and take responsibility for tracking, approving and reporting on activities, performance and expenditure.


Essential skills:
Minimum 5 years' experience in a marketing role ideally within a B2C focus and in a Visitor Attraction or similar along with 3 years management experience.
Able to demonstrate previous success in creating and executing multi-channel creative marketing and communication campaigns. *
An understanding of media relationships and press engagement.
Experience managing and developing an organisation's brand profile.
Impeccable written and verbal communicator, with the ability to excite and inspire.
Excellent organisational skills with the ability to delegate, manage and prioritise tasks under pressure.
Experience of recruiting, leading and motivating marketing and communication teams. Experience of devising operational plans and financial management, including budget preparation and control


Package and benefits
Salary: £42,000 - £45,000 p.a. dependent on experience
34 days annual leave (which includes 9 bank holidays)
Complimentary entry to Dynamic Earth for family and friends
Free staff car-parking
25% Discount in the Dynamic Earth Gift Shop
Subsidised meals from the Café
Matched company pension contribution scheme of 5%
Confidential advice-line through their Employee Assistance Programme
Life Assurance cover of 4 times annual salary
Up to 3 years Critical Illness cover


Eden Scott is dealing exclusively with Dynamic Earth on this vacancy so to be considered for this exciting opportunity please submit your CV online or for a full candidate pack please see this link: https://www.edenscott.com/employer/dynamic-earth
or contact sally.rae@edenscott.com


Closing Date for CV's is 5pm on Friday 12 April 2024. Interviews will be held on Thursday 02 May 2024

Sally Rae
Point of contact
Sally Rae
Business Manager
0131 550 1138 07776 662 506

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