Written by Rebeca Moss
04 Sep 2024
Strategies for maintaining company culture

You’ve worked hard to develop a positive company culture. But change is inevitable in any organisation. Perhaps your company will grow, face new challenges, or change direction. How do you maintain your company culture in the face of change?
Table of contents
Clear communication
Honesty and transparency
Hiring practices
Use surveys
Recognise cultural ambassadors
Whether it’s through meetings, bulletins or digital platforms, tell your team what’s going on - especially if something has changed within your company. This avoids misunderstandings and speculation, and give reassurance to concerned employees.
Read more: Communicating effectively with employees
By sharing upcoming changes, or challenges your organisation is experiencing, employees can become part of the solution. Understanding the context in which they’re working lets employees make better contributions.
For example, if your organisation places a great deal of importance on accountability, hiring someone who prefers detailed guidance may not be the best choice. Likewise, in a company with a culture of collaboration, a talented person who struggles to work with others could be disruptive.
Onboarding processes can also help to reiterate your company culture and values, and help new employees understand expectations.
Pulse surveys are particularly useful for gauging employee sentiment about company culture.
Read more: The best survey tools for HR
2. Company culture basics: A quick guide
3. Employee recognition tips
4. Building a positive workplace culture
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Table of contents
Clear communication
Honesty and transparency
Hiring practices
Use surveys
Recognise cultural ambassadors
Clear communication
Communication, communication, communication. A strong culture is cemented by regular discussion with your team to let them know what’s happening within your organisation.Whether it’s through meetings, bulletins or digital platforms, tell your team what’s going on - especially if something has changed within your company. This avoids misunderstandings and speculation, and give reassurance to concerned employees.
Read more: Communicating effectively with employees
Honesty and transparency
When things are difficult, our instinct is often to hide this from others. But when changes are happening at your organisation, being honest and transparent with employees can help you keep things calm and positive.By sharing upcoming changes, or challenges your organisation is experiencing, employees can become part of the solution. Understanding the context in which they’re working lets employees make better contributions.
Hiring practices
When your team is growing, it’s easy to lose sight of your company values. It’s so important that your team culture is embedded into the hiring process. Make sure that at least part of your candidate screening process focuses on compatibility with your values.For example, if your organisation places a great deal of importance on accountability, hiring someone who prefers detailed guidance may not be the best choice. Likewise, in a company with a culture of collaboration, a talented person who struggles to work with others could be disruptive.
Onboarding processes can also help to reiterate your company culture and values, and help new employees understand expectations.
Use surveys
‘Cultural drift’ can happen quickly if you’re not paying attention. Regularly gathering employee feedback can help to keep you on track.Pulse surveys are particularly useful for gauging employee sentiment about company culture.
Read more: The best survey tools for HR
Recognise cultural ambassadors
Look for the employees that naturally embody the company values. They can act as representatives for your company culture. Ask them to lead initiatives like team building exercises, or mentoring others. You can also reward employees who go above and beyond.Related reading:
1. Download: Employee survey templates2. Company culture basics: A quick guide
3. Employee recognition tips
4. Building a positive workplace culture
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Email address:We’ll send you helpful insights once or twice a week.