Marketing Manager

TEST - About the Role - TEST

We're looking for an experienced Marketing Manager to lead marketing strategy and delivery for a growing digital agency based in Edinburgh. You'll take ownership of the agency's own brand and marketing output, working closely with client services and creative teams to keep the agency's pipeline strong and its reputation sharp.

This is a hands-on role suited to someone who's comfortable setting strategy one day and writing copy or pulling campaign reports the next.

Key Responsibilities

• Develop and deliver the agency's marketing strategy, covering brand, content, SEO, paid media and social
• Own the agency's content calendar, producing case studies, blog content, email campaigns and social posts
• Manage and report on lead generation activity, working closely with business development to convert marketing-qualified leads
• Oversee the agency's website, ensuring content stays current and SEO performance is tracked and improved
• Plan and manage marketing budgets, tracking spend against agreed KPIs
• Build and maintain the agency's presence at industry events, awards and speaking opportunities
• Line manage or coordinate freelance/junior marketing support as the team grows
• Work with client-facing teams to develop case studies and testimonials from successful projects
• Monitor competitor activity and industry trends to keep the agency's positioning current

What We're Looking For

• Proven experience in a marketing management role, ideally within a digital agency, tech, or professional services environment
• Strong writing skills with the ability to adapt tone across formats (web, social, email, presentations)
• Working knowledge of SEO, paid social/PPC, and marketing analytics tools (e.g. GA4, HubSpot, SEMrush)
• Experience managing budgets and reporting on ROI
• Confident working independently and prioritising across multiple projects
• Comfortable using content and design tools (e.g. Canva, Adobe Creative Suite, CMS platforms)
• A genuine interest in digital marketing, design or technology sectors

What's on Offer

• £40,000 – £50,000 depending on experience
• Hybrid working
• Edinburgh city centre office
• [Add specifics: pension, holiday allowance, professional development budget, agency perks]